Becky Carruthers

Content Strategy

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A roadmap to reach your full potential with every webpage, blog post, and communication.

Wouldn’t it be great if every piece of content on your website, blog, and marketing channels could make a difference to your business’ sales?

Imagine having content that appealed to just the right people, and could persuade them to complete your goals?

And what if that content had the power to improve your brand image and build trust in your company, on top of all that?

Good copy can deliver results like this, but to continue seeing results in the long term you need a roadmap.

That’s where content strategy comes in.

Content Strategy delivers guidelines for both immediate improvements and long term actions to raise your overall standard of content and ensure you’re reaching your target audience with the right tone, type of content, and messaging that will convert casual perusers into purchasers.

A Content Strategy provides direction for your team & writers to follow, so that every piece of content you create makes an impact.

Reach your goals more efficiently with a content strategy guiding the way.

No more wasted effort, time, and money.

Connect with your customers, make every page count, and reignite progress toward your goals.

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 Website Content Strategy

Create consistency and purpose across each page of your website, enhancing your customer’s journey and aligning with your business goals.

This includes customer research, competitor analysis, content gap analysis, SEO research, strengths and weaknesses, and other analytics as available.

Content strategy is included in every website copywriting package.

 

Blog Content Strategy

Stuck wondering what to write about from week to week? Or do you have a collection of unrelated, random blog posts that have just been spat out as they were inspired, or when someone had time?

A blog content strategy uses research and analysis to create a plan that will allow you to create purposeful, valuable content week to week or month to month.

You’ll receive a list of 12 topics, split into relevant categories, and 6 ready-to-go blog briefs to get you started, plus an easy to use template and checklist to maintain consistency.

Pricing starts from NZ$1800.

What’s holding you back from being your best?

Let’s have a conversation, and I’ll help you make the most of your marketing.

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